The trick for retailers is to figure out how to use all the data they accumulate via digital channels and use it to create better in-store experiences and products...
70 percent of US retailers cite customer identification/personalization of the customer experience as their leading customer engagement priority in 2017...
While Forrester’s 2016 forecast projected direct online sales of 11.6 percent of total U.S. retail, digital touchpoints impacted an estimated 49 percent...